If you are collecting email addresses through your website, online application, or physical collection systems, you probably know the saying “garbage in, garbage out.” To ensure that you have a valid and desirable list of leads and customers, you should use real-time email verification as part of your data collection process. Email verification can help you avoid sending emails to invalid or inactive email addresses that might cause your entire mailing list to get marked as spam by ISPs and ESPs.
Email Verification Made Easy: Tools for Marketers
There are many different ways to email verification made easy, but the best way is to use a reliable bulk email verifier. Most third-party services have an easy-to-use interface that allows you to easily connect it to your forms, applications, and tools of choice. They also provide detailed guides and real-agent support to help you if you run into any issues during the setup process or in the future.
A good bulk email verifier is designed to scan your lists of email addresses and check whether they are in the correct format, if the domain name exists, and if it’s active. In addition to these basic checks, a trusted service also determines whether the domain name is a catch-all domain. This is a great feature because it will prevent you from accidentally sending emails to inactive secondary or burner email addresses that will never be used by the recipients.
A reliable real-time email verification tool will provide a code snippet that you can add to your site, application, or form to verify the user input. Clearout, for example, offers a real-time email verification API that can be integrated with any app, website, or form in the same way as you would add an email field.