If you’re running a new Facebook Ad campaign, you may be wondering “How much are ads on Facebook?” It’s not a straightforward answer because many factors impact costs. The most important one is the daily budget you set. A larger daily budget gives Facebook more time to understand your audience and encourages higher engagement. However, this also means you’ll likely spend more upfront.
Another factor is whether you choose manual or automatic bidding. When you opt for automatic bidding, Facebook will select the bid that helps you win the most ad slots at the best price. This is based on the estimated action rates of your ad and how well they match your objectives.
Exploring the Cost of Advertising on Facebook: What to Expect
These estimated actions include things like page visits, app installs, link clicks, video views, and more. They’re determined based on the demographics and interests you select for your audience as well as any other creepy ways Facebook collects intel on you (think the products you follow or Pages you like, locations, and more).
Choosing the right bidding method is key to keeping ad costs low. Using a manual bidding process gives you control over the bidding and allows you to set the maximum amount you’re willing to pay for an ad slot. This is a great way to achieve lower costs and better results, but it requires some knowledge of Facebook Ads and your analytics. In addition, you must have a clear understanding of your business goals and how they relate to the types of ads you create for your audience.